商务英语应用写作电子教案下载-样章docckjo.docx

商务英语应用写作电子教案下载-样章.doc课程名称商务英语应用写作课程编号学 分 数课型必修课（ ） 选修课（ ）理论课（ ） 实验课（ ）任课教师韩宁总学时54授课对象商务英语05级1、2班 06级五年专 共 3 个班基本教材和主要参考资料1、商务英语写作，吴柏祥主编：清华大学与北京交通大学出版社出版，2005年 网址：2、商务英语写作，边毅主编：清华大学与北京交通大学出版社出版，2005年 网址：教学目的和要求课程目的和要求是帮助学生了解和掌握商务英语文书和信函等的语言特征和文体风格，传授各类商务英语书信、文书的写作知识和写作技巧，巩固学生所学的国际贸易业务和其他商务知识，并通过大量的课堂实践提高学生在商务活动中进行各类写作和文件翻译的能力，为他们毕业后走向工作岗位能迅速进行业务操作打下坚实的理论和业务知识基础。 商务英语应用写作教案授课方式理论加实践课课时安排2授课题目 Unit 1 2：Introduction and writing employment materials教学目的、要求：一、了解商务英语应用写作的重要性、商务文件的分类。二、掌握商务英语应用写作的基本特点、基本策略。三、掌握就业相关文体中求职信、个人简历及致谢函三种文体的写作。四、掌握信函信封的格式和书写方式。教学重点及难点：重点：一、商务英语应用写作需掌握的基本原则与策略； 二、个人简历及求职信的写法；难点： 一、教材全部用英文编制，加大对于本章部分内容理解的难度。 二、 个人简历中部分专业名词的固定表达方式。教学基本内容：UNIT 1 An Introduction to Business Writing1. BUSINESS WRITINGS IMPORTANCE：List some samples （课件1）（1）Lose job opportunities (poor writing)（2）Hurt promotion chance(poor writing)（3）Save money and time (good writing)（4）People wont buy what they dont understand2. The Classification of BUSINESS Documents；3. BUSINESS WRITINGS STRATEGIES（1）Lead in one sample a memo：to ask students to find its features：（课件2）MEMORANDUM To: ALL staff From: Allen Smith, Administrative Officer Date: May 12 , 2000 Subject: Operating Instructions for Neo Copying Machines A new photocopier has been installed in the general office. All staff is welcome to use it. To ensure the copier”s survival, it is important to keep the following procedures in mind.l Use the machine for no longer than 30 minutes at a time.l After use ,allow the machine to cool for at least 5 minutes.l Make sure the switch is turned off after use. Please speak to me if you have any questions about the machine.（2）Strategies：P3-6 （课件3）UNIT 2 ENGLISH WRITING OF EMPLOYMENT 1Learn LAYOUT OF BUSINESS LETTER （课件4、5）（1）BLOCK STYLE（2）MODIFIED BLOCK STYLE 2Learn LAYOUT OF BUSINESS LETTER （课件6、7、8、9）（1）KEY POINTS： 1. ADDRESS : number,name of house street road avenue(AVE.) village or town county city,state country2.SALUTION: ordinary men and women Mr. Babara Evans Mrs.June Smith (married women) Miss Nana Wang(unmarried women) Ms. Serena Liu (whose marital status is unknown)3.signature: Sincerely, Sincerely yours, Yours faithfully, Yours truly,4.Postcript:(附加语） P.S. Your parcel has just arrived after my writing the above .Thank you.5.Enclosure :(附件） Enc. ：1. Invoice #1003 2.Check #1230 Encl: 1. Invoice3Learn LAYOUT OF ENVELOPE （1）Block Style （课件10）（2）Another Style（课件11）4Learn LAYOUT OF ENVELOPE Some key points：（1）左下角：挂号 Registered （课件12） 航空 Via Air Mail 密件 Secret 印刷品 Printed Matter （2）托人转交的（课件13） （3）系证明信或推荐信（课件14）5COVER LETTERS（1）Three components: （课件15） 1. Who you are: brief introduction of yourself 2. Why you are writing: How you heard about the job (Which position you apply for) Why choose them(the flattery) Your qualifications and accomplishments（课件16）（2）Important rules of writing cover letters: 1.Tailor to the target reader or industry 2.Dont write more than one page 3.Make specific opening attract the employer6PROFESSIONAL RESUME（1）The content ：P16（2）A sample：（课件17） RESUMEName: David YangAddress: 16th Floor, International Trade PlazaNo.17 Wusi Road Fuzhou, FujianTelephone: 0591-83760317 E-mail Address: David13Date of birth: Dec22, 1984Sex: MaleObjectives: -Education: 2004-2007 Foreign Language Department of Business English Fuzhou PolytechnicScholastic honors: Received- scholarship, 2004-2005Received- scholarship, 2005-2006Honors: Received - award in 2005 Received - award in 2006Technical training: Attended the course in secretary of Fuzhou PolytechnicExperience: 2004-2005 A secretary of general manager, Fujian Import & Export Co.,Ltd. Responsible for- - (The chair of Department Student Union )2005-2006 An instructor of International Education Services Conducted- -Skills: Software Applications: Microsoft Office 2000 Fluent in EnglishInterests: Photograph, Language Studies, TravelingReference: Available upon Request (详细参考资料备索) （3）Important Features: （课件18） 1. Make your resume a quality document 2. Write an honest resume 3. Write a confidence resume 4. Write a skills-based resume 5. Meet your prospective employers need 6. Keep it short ,simple ,easy to read 7. Make the key messages specific7THANK YOU LETTERS（1）The situation: job acceptance （课件19） 1. Thank the company and accept the position; 2. Restate the contract provisions; 3. A statement of your happiness at the position（2）The situation: job rejection or uncertain （课件20） 1. Thank the company taking the time; 2. Learn a lot : helpful advice 3. Make an effort / ask for result8Homework and Exercises (1) Write a cover letter: P33 (2) Write your professional resume (3) Write a thank you letter: P34