最新商务英语综合教程第三册专业知识讲座.ppt

文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。1.Do you want to become a successful entrepreneur?2.What is an“entrepreneur”.How do you define it?3.What are the basic traits/keys to being a successful entrepreneur?文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Learning ObjectivesLearning ObjectivesTo know the To know the basic traitsbasic traits of a successful of a successful entrepreneur in the modern society;entrepreneur in the modern society;To understand what To understand what success success means to an means to an entrepreneur;entrepreneur;To know the mind of representative To know the mind of representative entrepreneurs in the world;entrepreneurs in the world;To use theme-related vocabulary and To use theme-related vocabulary and expressions in real situations.expressions in real situations.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Unit 1Unit 1 PartI:Lead-inPartII:Text APartIII:Text B PartIV:Exercise and Quiz文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Do you know these world famous entrepreneurs?Who is your favorite one?文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。What do you think is the most important trait to an entrepreneur?文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Characteristics identifying successful Entrepreneurs:Common sense Specialized knowledge of your field Self-confidence Ability to get things done Creativity Ability to lead Self reliance文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。1.Cultural Notes2.Structural Analysis3.Language points4.Questions for Discussion文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。1.Forbes:美国著名的出版及媒体集团福布斯 2.Richard Branson:英国维珍集团董事长理查 德布兰森3.Steve Jobs:苹果电脑的现任首席执行官兼创 办人之一史蒂夫乔布斯4.Henry Ford:美国福特汽车公司的建立者亨利 福特5.Philip Green:英国零售业大亨菲利普格林文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。albeit overwhelming assume presumablyaccumulate demoralize frustrated resentful glamour arrogant 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。PartsPartsParagraphs Paragraphs Main Ideas Main Ideas Part Paras.12Becoming an entrepreneur is not an easy task.Part Paras.39Being successful entrepreneurs needs to have seven key qualities.Part Para.10 To start a new venture as an entrepreneur is a worthwhile effort.Structural Analysis文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Secrets of Self-Made MillionairesWhenyouthinkof“millionaire,”whatimagecomestoyourmind?Formanyofus,itsaflashyWallStreetbankertypewhofliesaprivatejet,collectscarsandlivesthekindofdecadentlifestylethatwouldmakeDonaldTrumpproud.Butmanymodernmillionairesliveinmiddle-classneighborhoods,workfull-timeandshopindiscountstoresliketherestofus.Whatmotivatesthemtobecomemillionaires?文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Translation ExerciseTranslation Exercise:1.1.这位企业家变成了新闻人物。这位企业家变成了新闻人物。2.2.年轻人的创业热情很高。年轻人的创业热情很高。3.“3.“社会企业家社会企业家”这一想法得到了人们的回应。这一想法得到了人们的回应。4 4.There are mutual acceleration between entrepreneurial research and entrepreneurship education practice.5.5.For half a century,the development of entrepreneurship education in America has experienced three stages:fragmentary exploration,gradual optimization and legitimation,and its characteristics are:entrepreneurial culture is the endogenetic environment of the development of entrepreneurship education.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Quiz Quiz:Complete the following sentences with the proper forms of the words given in the brackets.1.The Irish side was 15-3 by Scotland.(overwhelming)2.He was obsessed with the of wealth.(accumulate)3.He hates the novel which war.(glamour)4.Your that I would want to share a flat with you is false.(presume)5.It is your that compelled me to do as you asked.(arrogant)文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。AyurvedaAyurveda:梵文，译为梵文，译为“阿育吠陀阿育吠陀”或或“生命吠陀医学生命吠陀医学”HarrodsHarrods:英国顶级百货商场哈罗斯百货商店英国顶级百货商场哈罗斯百货商店SelfridgesSelfridges:伦敦著名的赛弗里奇百货伦敦著名的赛弗里奇百货 BloomingdalesBloomingdales:美国布鲁明戴尔百货公司美国布鲁明戴尔百货公司Seibu:Seibu:日本西武连锁百货日本西武连锁百货 Text B:Case StudyShahnaz Husain:The Archangel of Herbal BeautyShahnaz Husain:The Archangel of Herbal Beauty文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。herbalrelentlesszealsought-afterdeteriorationailmentobsessionobliviousdivertexpeditionText B:Case StudyShahnaz Husain:The Archangel of Herbal BeautyShahnaz Husain:The Archangel of Herbal Beauty文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Explore Famous Women EntrepreneursExplore Famous Women EntrepreneursHistorically,entrepreneurship has been a male-dominated pursuit,but many of todays most memorable and inspirational entrepreneurs are women.Go to the Internet to learn more about some of the most influential entrepreneurial women past and present.Suggested website:Suggested website:http:/ NotesCultural NotesWord ExplanationsWord ExplanationsAssignmentAssignment文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。ForbesForbes is an American publishing and media company.Its flagship publication,Forbes magazine,is well-known for its lists,including its lists of the richest Americans(the Forbes 400)and its list of billionaires.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Richard Branson:an English industrialist,best known for his Virgin brand of over 360 companies.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Steve JobsSteve Jobs:the American co-founder,Chairman,and CEO of Apple Inc.and the former CEO of Pixar Animation Studios.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Henry Ford:Henry Ford:the American founder of the Ford Motor Company and father of modern assembly lines used in mass production 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Philip Green:Philip Green:a British billionaire businessman who owns some of the United Kingdoms largest retailers,including Bhs and the Arcadia Group.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。albeit conj.(formal)although;thoughTrans.尽管勉强，他最后还是同意帮助我们。He finally agreed,albeit reluctantly,to help us.他们还等着，尽管越来越不耐烦。They are still waiting,albeit with growing impatience.这是一个结构复杂，但很有用的装置。This is a useful,albeit complex device.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。overwhelmingoverwhelming adj.very great or very strong;so powerful that you cannot resist it or decide how to reactThe evidence against him was overwhelming.对他不利的证据无法抵赖。The overwhelming majority of those present were in favor of the plan.绝大多数与会者都赞同这个计划。She had the almost overwhelming desire to tell him the truth.她恨不得要告诉他实情。overwhelm overwhelm v.overwhelminglyoverwhelmingly adv.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。assume v.to presume;to take on;to put onTrans.1.认为经济将继续好转是由道理的。It is reasonable to assume that the economy will continue to improve.2.普遍认为，紧张是工作过重所致。It is generally assumed that stress is caused by too much work.3.法庭承担了保障这个女孩福利的责任。The court assumed responsibility for the girls welfare.4.这件事看来相当重要。This matter has assumed considerable importance.5.他装出关心的样子。He assumed an air of concern.assumedassumed adj.assumption assumption n.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。presumablypresumably adv.probably;very likelyPresumably this is where the accident happened.这大概就是事故现场。Youll be taking the car,presumably?想必您是要买这辆汽车了？I couldnt concentrate,presumably because I was so tired.我的精神没法集中，大概是太累了吧。presumepresume v.presumptionpresumption n.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。demoralizedemoralize vt.(usually passive)to make sb lose confidence or hope syn.disheartendishearten demoralized demoralized adj.demoralizationdemoralization n.频繁的批评足以使任何人意志消沉。Constant criticism is enough to demoralize anybody.这里的工人显得十分沮丧。The workers here seem very demoralized.Threats of war demoralizd the stock market.战争威胁使股票市场陷入一片混乱。She was demoralized by the fast company she kept.她被结交的坏朋友带坏了。文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。resentful resentful adj.(of/at/about sth)feeling bitter or angry about sth that you think is unfaira resentful look 充满怨恨的眼神She was resentful at having been left out of the team.她对被运动队淘汰感到气愤。They seemed to be resentful of our presence there.他们好像对我们在那里露面很生气。resentresent v.resentment resentment n.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。glamourglamour n.the attractive or exciting quality that makes certain people or things seem appealing or specialAdd a cashmere scarf under your jacket for a touch of glamour.在夹克衫里面围一条开司米围巾会使你更有魅力。Now that shes a flight attendant,foreign travel has lost its glamour for her.她现在是空中乘务员了，去国外旅行对她已失去吸引力。glamorousglamorous adj.glamorize glamorize vt.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Key to TranslationKey to Translation:1.The entrepreneur has become a news figure.2.Young people are enthusiastic about entrepreneurship.3.The idea of“social entrepreneurship”has struck a responsive chord.4.创业研究与创业教育实践相互促进。5.美国创业教育在半个世纪的发展过程中经历了零星探索、逐步完善和合法化3个阶段,其特征表现在:创业文化是美国创业教育发展的内生环境。文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。KeyKey to quiz:1.overwhelmed 2.accumulation3.glamorizes 4.presumption5.arrogance文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Ayurveda:Ayurveda:Sanskrit,meaning“the science of life,”a system of traditional medicine native to India,a complete approach to health care designed to promote a way of life rather than an occasional treatment 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。HarrodsHarrods:one of the largest department stores in the world,located on Brompton Road in Knightsbridge,London,England.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。SelfridgesSelfridges:a famous chain of department stores in the United Kingdom 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。BloomingdalesBloomingdales:a chain of upscale American department stores owned by Macys,Inc.,which is also the parent company of Macys 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Seibu:Seibu:one of the top department store chains in Japan 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。relentless adj.not stopping or getting less strong;refusing to give up or be less strict or severerelentless pursuit of perfection.对完美的不懈追求relentless persecution 残酷无情的迫害relentless criticism 不留情面的批评the relentless population increase 不可抑制的人口持续增长 relentlessly relentlessly adv.relentlessness relentlessness n.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。oblivious adj.(of/to sth)not aware of sthHe drove off,oblivious of the damage he had caused.他车开走了，没有注意到他所造成的损害。You eventually become oblivious to the noise.你终究会变得不在意吵闹声的。obliviouslyobliviously adv.oblivion oblivion n.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。1.Common SenseYourcommonsenseisyournaturalabilitytomakegoodjudgmentsandtobehaveinapracticalandsensibleway.直觉判断力sound：adj.ingoodcondition;nothurt,diseased,injuredordamaged完好的;健康的;健全的;无损伤的have sound teeth have a sound mind,ienotmentallyilla house built on sound foundations文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。Adj.basedonreason,senseorjudgement;dependable合理的;明智的;正确的;稳妥的:a sound argument,policy,etc sound advice 正确的论据政策等,忠告a sound business firm 信誉好的公司Is he sound on state education?ieArehisviewswellfounded,officiallyacceptable,etc?他对国家教育的见解有道理吗?文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。(idm)1.safe and sound=safe2.(as)sound as a bell inperfectcondition健康的;完好的:e.g.医生说我身体很好。The doctor said I was as sound as a bell.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。encountervTn(fml 文)1.meetorfindoneselffacedby(sth/sbunpleasant,dangerous,difficult,etc)我开始做这项工作时,遇到许多困难.I encountered many difficulties when I first started this job.2.meet(afriend,etc)unexpectedly邂逅（友人等）.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。encounter n (with sb/sth)suddenorunexpected(esphostile)meeting突然的或意外的（尤指敌对的）相遇:与敌人的遭遇an encounter with an enemy 我与一个生气的顾客一时发生了冲突.I had a brief encounter with an angry client.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。acquirev Tngain(sth)byonesownability,effortsorbehaviour（靠自己的能力 努力或行为而）获得,得到（某事物）e.g.acquire a good knowledge of English,a taste for brandy,a reputation for dishonesty学好英语 学会喝白兰地酒 得到不诚实的名声.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。learn a poem by heartie.memorizeit背熟一首诗She learns languages with ease.learn(how)to swim,to walk,to fly,etcv.gain knowledge or skill by study,experience or being taught文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。2.Specialized knowledge of your fieldlaunch:1.put(sth)intomotion;sendonitscourse使（某事物）运动;送上轨道launch a blow,a missile,a torpedo,a satellite 发出一击发射导弹发射鱼雷发射卫星2.put(sth/sb)intoaction;setgoing使（某人某事物）行动;使开始:launch an attack(against the enemy)launch a warlaunchacampaign文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。3.Self-confidencebe concerned with sth beaboutsth与某事物有关;涉及某事物她最近的一部纪录片是关於青年人失业问题Her latest documentary is concerned with youth unemployment.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。4.Ability to get things doneCompare“ability”&“capacity”Youarecapableofbetterworkthanthis.你能做得更好.他能用四分钟跑一英里.Heiscapableofrunningamileinfourminutes.capability(todosth/ofdoingsth)你有能力把这件工作做好.Youhavethecapabilitytodo/ofdoingthisjobwell.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。betodosth(usedasamodalv用作情态动词)这个孩子还不会写字.Thechildisnotyetabletowrite.amachinewiththeabilitytocopewithlargeloads能处理大负荷量的机器Hehastheabilitytodothework.他有做这项工作的能力.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。persistent:Someonewhoispersistentcontinuestryingtodosomething,eventhoughitisdifficultorotherpeopleareagainstit.坚持不懈的;执著的persistinsth/doingsth蠢人才不认错。Foolspersistintheirerrors.尽管父亲反对，她还是嫁给了那个人。Althoughopposedbyhisfather,shepersistedinmarringthatman.n.persistence文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。我们玩地如此开心，以至于忘了天色已经很晚了。Wehadsuchawonderfultimethatweforgotithadalreadybeenthedusk.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。glamour:attractiveorexcitingqualitywhichsb/sthhas,andwhichseemsoutofreachtoothers（某人某事物独特的）魅力,吸引力hopefulyoungactorsandactressesdazzledbytheglamourofHollywood在好莱坞电影业光怪陆离的诱惑之下有前途的年轻演员.她当上了空中小姐,到国外旅行对她已失去吸引力.Nowthatshesanairhostess,foreigntravelhaslostitsglamourforher.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。glamorousAdj.fullofglamour富有魅力的;美丽动人的glamorousfilmstars富有魅力的影星.文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。insight:n.(approv 褒)abilitytoseeintothetruenature(ofsth);deepunderstanding洞察力;深刻的了解Hewasamanofforcefulcharacter,withconsiderableinsightanddiplomaticskills.他是个性格坚强的人，有着非凡的洞察力和交际手段。VP:了解,熟悉;看透,识破gain/have/giveaninsightintoe.g.该项目将使科学家们对地球大气层正在发生的情况有更新的了解。TheprojectwouldgivescientistsnewinsightsintowhatishappeningtotheEarthsatmosphere.5.Creativity文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。comeupwithsth:findorproduce(ananswer,asolution,etc)她想出了增加销售量的新主意.Shecameupwithanewideaforincreasingsales.Similarphrase:putforward,propose,present,introduce文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模仿。文档如有不当之处，请联系本人或网站删除。be conc