座椅电梯市场前景.pptx

1研发、制造、销售各类无障碍升降设备R&D,Manufacture and Sales of lift equipment for the“mobility challenged”.产品相关的各项服务Provide product related services以优秀的品质，完善的售后服务体系，富有竞争力的价格进入市场To launch high quality products with competitive prices to the market and provide superior services.成为中国无障碍行业的领头人To be the leader of the Chinese barrier-free industry在欧美市场占有30%以上的份额To acquire 30%market share in North America and Europe目标 Goals第1页/共14页2国内人民居住水平的提高，越来越多的别墅，联排，复式建筑Due to increased affluence,more multi-level houses,townhouses and apartments are being constructed人口老龄化趋势，越来越多的老年人面临上下楼困难Aging population facing mobility issues文明程度的提高，对残障人士的出行方便越来越重视The industry is adapting to accomodate the disabled中国无障碍升降设备市场基础Current status of the barrier-free Equipment Market in China市场机遇 Market Opportunity第2页/共14页3 老年人：1.44亿 Aging demographic-144million seniors 占全人口：11%Represents 11%of total population 年均增长：3%Average annual increase is 3%有2800万生活比较富裕老年人，以一家四个老年人考虑，将有700万个家庭有能力购买助力梯There are 28 million affluent seniors in China.Assuming four seniors per household,there are potential sales of 7 million units 图片，表格位置老年人市场 Aged第3页/共14页4 残障人士：Physically Challenged:全国6700多万残障人士67 million disabled in China 预计有500万台各类无障碍升降设备的需求Estimated potential demand for lift equipment:5 million units残障人士市场 Physically Challenged第4页/共14页5已建成的别墅和养老院(数据来源：2013年中国座椅电梯市场分析）Existing Villas and Nursing homes（Data source:maketing analysis of seatlift in China,2013)别墅50万套1.8万台 18,000 Units养老院1.87万个500,000 Villas0.37万台18,700 nursing homes 3,700 Units总计2.17万台Total:21,700 units现有市场预计 Existing Market 第5页/共14页6 助力梯不需要井道，不破坏结构，造价低廉，更适合于：联排、复式、文物保护建筑等不能安装常规电梯的场合Stairlifts do not require a shaft,minimal impact on original construction,lower cost.More suitable for buildings where a typical elevator cannot be installed,such as terrace,duplex apartment,heritage building etc.比较结果：Conclusion of comparison:别墅梯 Villa lift助力梯Stairlift 功率 power2.2kw0.32kw噪音 noise55db32db速度 speed0.4m/s0.12m/s占用面积 area 4无 NO机房 machine无 NO 无 NO 井道 shaft有 YES 无 NO 建筑影响Construction 有 YES 无 NO 关人现象Persons locked有 YES 无 NO 安装 installation1-2周1-2 weeks1天1 day成本cost高(约8-13万人民币，不包括井道费用）HIGH（around RMB 80K-130K,not includes the hoistway cost)低 （约为4-6万）LOW（around RMB 40K-60K维护maintenance至少1次/月at least 1time/month基本无需保养maintenance free助力梯优势 Advantages of Stairlift第6页/共14页7 市场成熟度有待培养Market is not educated客户了解程度不够Product is not well known by consumers 获取项目信息较难Difficulty in finding projects挑战 Challenges:由电梯行业项目销售模式转变为市场营销模式 Adapt elevator marketing tactics to Stairlifts marketing 传统宣传模式与现代宣传模式(如网络、广告投放等）相结合，大力推广概念及产品 Combine“traditional”marketing with modern marketing i.e.internet,social media etc.Focus on product promotion and market concept 大力发展经销商，建立营销网络 Build dealer network应对策略 Solutions:市场挑战和应对 Challenge&Solution第7页/共14页8 直线型座椅助力梯Straight rail stairlift适用于复式，两层楼，无需拐弯建筑Used for stairways without corners载重120kg-160kgCapacity:120kg-160kg速度:0.12m/sSpeed:0.12m/s直线梯 Straight Rail 第8页/共14页9 曲线型座椅助力梯Curved rail stairlift适用于各种楼梯结构Can be used in all kinds of stairways载重120kg-160kgCapacity:120kg-160kg速度0.12m/sSpeed:0.12m/s曲线梯 Curved Rail第9页/共14页10 技术先进：以德国技术为主，结合全球各地区需求综合研发Advanced technology:poduct is based on German technology and combines expertise from around the world 安全可靠：多重安全保护，符合CSA、UL、CE等标准Safety and reliability:multiple safety protection,meets CSA,UL&CE Standards全球采购策略，采用进口马达、PCB板。其它电器部件，均由OMRON等著名公司提供Global sourcing strategy:imported motor&PCB board.Other electrical components are from world class companies such as OMRON模块化设计：一天内可以完成的快捷安装Modular design:can be quickly installed within one day按照人体工程学设计的座椅，提供最佳的舒适感和最方便的操作方式Ergonomically designed seat:for comfort and ease of operation希姆斯优势 Strong Points of Symax第10页/共14页11 垂直式轮椅升降平台 Vertical wheelchair platform:螺杆驱动 Screw drive载重300-400kg Capacity:300-400kg速度3米/分钟 Speed:3m/minute室内外适用 Indoor/outdoor application各种公共建筑无障碍通道Barrier-free access for public buildings别墅或者小区建筑无障碍通道Barrier-free access for residential complexes家用升降平台Barrier-free access to personal homes2014研发计划 R&D plan in 2014第11页/共14页12 图片，表格位置斜挂式轮椅升降平台 Incline Wheelchair Platform：钢丝绳球链驱动 载重250kg 速度0.15米/秒 室内外使用 适用场合 Application:各种公共建筑无障碍通道Barrier-free access for public buildings别墅或者小区建筑无障碍通道Barrier-free access for residential complexes家用升降平台Barrier-free access to personal homes2014研发计划 R&D plan in 2014Stainless steel chain driveCapacity:250kgSpeed:9m/minuteIndoor or outdoor第12页/共14页1313第13页/共14页14感谢您的观看。第14页/共14页