市场营销试题及答案汇总.pdf
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1、letters and calls, and do practical things for the masse s combine good, effective through reachi ng pe ople at the service of the “last mile“. Third, foster the development of new energy, new Ge neral Secretary XI Jinping stressed devel opment of innovation forest restruct uring, revitalization of
2、the old industrial bases i n Northeast China is the States major strategy, Central has issued comprehensive opinions of revitalizing Nort heast Chi na and other ol d industrial bases, the CPC Central Committee on revitalization in Northeast China were . Vigorous determination does not waver, the wor
3、k does not slacken off. Be firm with in the development has more to do with hard, and not muddle along, passive inaction. To rely on their ow n efforts, cant wait, cant wait, stand still. This not only provides new opportunities for development in our region, and gave us new requirements. We must se
4、ize the opportunity, full use of national policy, has to be more complicated, t o start and target, give full play to the initiative of leading cadre s at all levels, active, active, focusing on building new momentum for development, accelerating transformation of forest development. To implement th
5、e new development philosophy. Philosophy is the action guide, new ideas and new developments. Carrying out innovation, coordination and development of green, ope n, shared ideas, must be measurable, direct action with new development concepts, training cadres. In a new development concept as a yards
6、tick. Established in line with the new concept of evaluation system and evaluation criterion, embodies the new developme nt policy, organization, mandate implementation, always measured by the new development philosophy, continuous correction of forest transition course. In a new development concept
7、 for the path command. As part of the implementation of the new development phil osophy followed and action guidelines, firmly adjusted, corrected and reject unsuitable, inappropriate and even against the new development ideas, behaviors and practices, more pragmatic approach base d on a broad visio
8、n, a nd creatively carry out ecological construction, industrial development, improving peopl es livelihood, such as the work to ensure that new deve lopment ideas take root in forest areas. In a new developme nt concept for weapon training cadre. Education leaders “in t he new, nothing“ two article
9、s, enhanci ng vitality and power. Combined development “six big industry“, and implementation “three big engi neering“, and create “two big environment“, strengthening on new development, and new economy concept of learning, and grasp and using, real put thought and action unified to new development
10、 concept up, at with new development concept armed himself, and guide practice, effective do adv ocate innovation, and focused on coordination, a nd advocate green, and thick plant ope n, and advance shared. Second, we must rely on Science and technology affects. Technical innovation is the promotio
11、n of e conomic transformation and upgrading, quality and efficiency “first power“.ivelihood, is related to people s well-bei ng and social harmony and stability. We need to protect a nd improve the livelihood of the people as the starting point and endi ng point of transition and improve forest peop
12、les feeling and happiness. To promote poverty relief and developme nt work. Implementing poverty alleviation crucial project is a major strategic decision made by the CPC Central Committee, is also determined by the provincial “first project“, we must unify thinkng and action to the re quirements of
13、 the Central, provi ncial, resol utely win the poverty battle. The previous phase I to 18 stations, Tahe, Pine Ridge research, vi sited many of the poor, go, the heavier, more pressure. For poverty relief and development work, we must pay attention to it, always in mind, grasping hands, should not b
14、e blindly optimistic, there can be no slack. Poverty alleviation and development lies in preci se, accurate. Present, in order to find out the real base of poor people as soon as possible, come up with feasible poverty standards, state card, built on the basis of document management. To firmly estab
15、lish the “poverty reduction“ concept, increase the intensity of resource int egration, and related funding, with limited funds wisely. By using a combination of employment, entrepre neurship forpoverty eradication poverty eradication, education, poverty alleviation, medical aid of poverty means, due
16、 to effects of policies, those poli cies, ensure the com pletion of mission objectives for poverty eradicati on for the year. To actively promote the construction of new towns. In February this year, promulgated by the State Council on further promoting urbanizati on construction of new opi nions, p
17、roposed to adhere to the peopl e-centered, four modernizations synchronization, optimization, ecology civilization and cult ural heritage of new urbanization path with Chi nese characteristics. According to district-wi de constructi on of civilized city and the be autiful countryside, further streng
18、thening of urban transport, water supply and drainage and sewage, waste disposal ground, underground, such as infrastructure construction, strive to create a safer and more livable environment. o a ctively seize the full stop and opportunities for poverty alleviation and development, further efforts
19、 to increase forest villages merge, population to the County (district) Council sites and centres concentrated in villages and towns. Combined development of urban construction and tourism industries, careful pla nni ng and construction of a number of suitable for residential and farm tour towns and
20、 villages, forming one village one product, a feature pattern. Closer to the masses. Since last year, our in-de pth implementation of the leading cadres of grassroots masses at work, solve the problems of a large number of people, get the masses give wholehearted support to and praise, this work wil
21、l carry on, absolutely cannot or movement. Grassroots masses a nd cadres in combination w ith poverty reduction, combined with the steady work of河北工程大学 2008 2009学年第二 学期期末 考试试卷( A)卷一、不定项选择题: (每题 2 分,共 20 分)1.消费者未能得到满足的感受状态称为()A.欲望B.需要C.需求D.愿望2.以企业为中心的市场营销管理哲学包括()A.社会市场营销观念B.市场营销观念C.推销观念D.产品观念E.生产观念3.
22、市场营销环境()A.是企业能够控制的因素B.是企业不可控制的因素C.可能形成机会也可能造成威胁D.是可以了解和预测的E.通过企业的营销努力是可以在一定程度上去影响的4.组织市场需求的波动幅度()消费者市场需求的波动幅度。A.小于B.大于C.等于D.都不是5.属于产业市场细分变量的有()A.社会阶层B.行业C.价值观念D.地理位置E.购买标准6.某工程机械公司专门向建筑业用户供应推土机、打桩机、 起重机和水泥搅拌机等建筑工程中所需要的机械设备,这是一种()策略A.市场集中化B.市场专业化C.全面市场覆盖D.产品专业化7.影响企业定价的主要因素有()A.定价目标B.产品成本C.市场需求D.经营者意
23、志E.竞争者的产品和价格8.有些产品品牌差异明显,但消费者不愿花长时间来选择和估价,而是不断变换所购产品的品牌,这种购买行为称为()A.习惯性购买行为B. 减少失调感的购买行为C. 寻求多样化购买行为D.复杂的购买行为9.产品组合的长度是指()的总数A.产品品种B.产品线C.产品种类D.产品项目10.某服装店售货员把相同的服装以800 元卖给顾客A,以 600 元卖给顾客B,该服装店的定价属于()A. 顾客差别定价B.地点差别定价C.时间差别定价D. 产品形式差别定价二、简答题: (共 35 分)1.简答新、旧营销观念的主要区别表现在哪些方面?(7 分)2.影响企业开展市场营销活动的社会文化因
24、素主要有哪些?( 7 分)3.消费者购买决策过程的主要阶段是什么?(7 分)4.细分消费者市场主要依据哪些变量?(7 分)5.市场追随者的竞争策略有哪些?(7 分)三、论述题: (15 分)试论述产品生命周期各阶段的特征及其相应的营销策略。四、案例分析: (共 30 分)五连矿泉水的营销诊断五连矿泉水地处东北,是世界三大冷泉之一,常年温度在2 到 4 度,含有丰富的微量元素和矿物质,在中国3500处可开发矿泉水源中,唯一天然含气。它曾经获得多项荣誉,通过ISO9001 和 ISO14001 双项认证,是第六届华商大会指定用水, 2001 年全国人大、政协(两会)文艺晚会指定用水等等。该产品有如
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