2022年2022年航空运输企业核心竞争力各组成要素及其价值作用的分析研究 .pdf
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1、Market competition in the market continue to promote resource allocation at the same time,also make competitors through restructuring,allocation and integration of internal resources to the market resource allocation has reasonable share and effective advantage.Air transport of fierce competition in
2、 the market in a certain social positive effect at the same time,also to the air transport enterprises and puts forward the most serious challenge.Face the competitive pressure of the market,a number of aviation transportation enterprises begin to adjust business strategy.For example,in the flight a
3、pplication,product promotion,the introduction of large models,develop new markets and other aspects,hoping that through the adjustment of strategy to attract and stabilize tourist market.In fact,these strategy adjustment or redistribution of resources around the aviation transportation enterprises s
4、hould possess and the core competitive power to begin.Competitiveness is aviation transportation enterprises in market competition for resources allocation of basic survival skills,and aviation transportation enterprises operating on the basis of ability.The competitiveness of a variety of factors,b
5、ut not every kind of factors are able to become competitive advantage.Advantage competitiveness depends on the air transport enterprises in market competition the effectiveness and aviation transportation enterprises can in the competition from competitors and enables companies to enter benign devel
6、opment of multiple function embodiment.In a certain sense,competitiveness and competitive advantage is the relative market development and competition changes in specific period reflected a kind of advantage or ability,along with changes in external factors and internal factors of the interference,e
7、ven if the competitive advantage will be the environment changes in only a kind of ability to survive,for aviation transportation enterprises long-term strategic development,these abilities can only play a role in a short period of time,are not enough to maintain air transport enterprises sustainabl
8、e development strategy.How to maintain the sustainable development of aviation transportation enterprises,in order to determine the dominant position in the market competition?Construction of core competitiveness is aviation transportation enterprises in production and operation management process t
9、o face an important task.Core competitiveness is more concerned about the long-term development of enterprises,competition in the market in essence different from competitors and the market resources of motive power.One,the concept of core competence and character Core competence is the enterprise o
10、rganization capital and social capital of the collection,organization capital refers to the organization to assume the task of the coordination of the assets,and social capital refers to the resources available to people used to obtain the income that part of the value of social structure,it acts th
11、rough the people of mutual relations between the change of organizational capital;reflects the coordination and organization of production technology,social capital has shown the importance of social environment,which can be embodied in the organizational structure,the latter can reflect enterprise
12、culture.名师资料总结-精品资料欢迎下载-名师精心整理-第 1 页,共 6 页 -For air transport enterprises core competitiveness,aviation transportation enterprises core competitiveness should be based on the value chain of the industry as the basis,is one of the internal core resource(technical ability,organization coordinated abil
13、ity,market ability of meeting an emergency and innovation etc)recombination and assigned to maintaining and enhancing continuous profits as the goal,to external resources coordination and with each associated party to meet the interest distributive complete operating system,and through the effective
14、 operation of the system to their own unique competitive advantage in stability and expansion of the market gains to achieve air transport for the long-term development strategy.Two,to build the core competence in the action in practice Air transport enterprise development in the presence of multipl
15、e sources of competition,the scale ranging from aviation company in the market competition to construct and establish different development way.Air transport enterprise presents these features,not a single factor can be generated,around the construction of core competitiveness among many factors,due
16、 to different factors combined to produce a different management strategy and tactics,but also bring different air transport enterprises of different management efficiency and market positioning.Air transport enterprises around the market operation,but not every air transport enterprises to construc
17、t and build its own brand core competitiveness.Construction of core competitiveness and not accomplish at one stroke,it is related to the internal scientific,effective management,relationship to the enterprise culture correctly,is related to the external social environment on which it made the effec
18、t evaluation and so on many aspects.But the establishment of core competitiveness will no doubt make enterprise take the last scientific,healthy development track,in the operation of the market will take it leisurely and unoppressively,winning a thousand miles.Three,to build the core competence of t
19、he key elements of the value analysis As mentioned,there are a lot of factors consisting of the competitiveness of enterprises,but in a lot of factors only a few of the key factors in combination,can realize the enterprise s overall efficiency and effectiveness.This article tries from the internal a
20、nd external environmental factors,based on the enterprise value chain perspective of aviation transportation enterprises core competitiveness factor analysis.The internal factors in the development and change of enterprises is the survival and competitive power.From Michael Potters value chain theor
21、y we can see in the value chain of enterprise system,is divided into two parts the behavior,whereby the auxiliary and main behavior behavior.The auxiliary acts constitute a basic enterprise production operation,carry out the market activity security.Adjunctive behavior established mainly around can
22、bring more benefit and social value of the main behavior of.That is to say,the enterprise supplementary behavior and main complement each other,can play the efficacy,adjunctive behavior is the basis,main behaviour is benefit.Only based on the auxiliary acts on the main behavior can enterprises survi
23、val value,but also to create more business value and social value.名师资料总结-精品资料欢迎下载-名师精心整理-第 2 页,共 6 页 -Based on the enterprise value chain theory,combined with air transport enterprises external environment characteristics,composition of aviation transportation enterprises core competitiveness factor
24、s mainly include:(a)the human resources especially the development and application of human resources Enterprises development is inseparable from the cultivation and development of talents.As a result of air transport enterprises unique profession characteristic and the demand,the demand for talent
25、is mainly concentrated in the flight,aircraft maintenance,flight dispatching and other fields,the field of personnel training and absorption of air transport is essential for the normal operation of enterprises is the key link,the aviation transportation enterprise safety in production and developme
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