大学开题报告 (111).docx
《大学开题报告 (111).docx》由会员分享,可在线阅读,更多相关《大学开题报告 (111).docx(7页珍藏版)》请在得力文库 - 分享文档赚钱的网站上搜索。
1、长江商学院攻读EMBA硕士学位选题报告及论文工作计划姓名:Name:入学日期:Date of Admission:论文类型:Thesis type:研究领域:Search field:指导教授:Supervisor:提交日期:Submit Date:论文题目:Title of Thesis:北京ABC餐饮有限责任公司企业发展战略研究英文题目:Title in English:Strategic planning of the Beijing ABC corp论文目的:Objective or Purpose of Study:With the development of economy, C
2、hinas catering industry is in the stage of rapid development, and it belongs to the development potential of many enterprises. It has a great market space. However, as the economy continues to develop, and the social environment changes with each passing day, the concept of health among consumers is
3、 becoming stronger and stronger. Changes in consumer psychology and tastes are fast and complex, leading to instability in the food and beverage market. Catering enterprises to fast and stable in the catering market development, in-depth understanding of the food and beverage industry trends and mus
4、t be combined with their own conditions and environmental conditions of the development strategy for the development of the enterprise.The development of the Chinese traditional cuisine essence on the inheritance and at the same time, both are to promote the development of the new delicacy, is the c
5、apital of the catering industry combines classic traditional flavor and taste are the best example of the new. However, ABC catering company is also facing some problems in the process of development, such as the enterprises long-term planning and development strategy, liquidity management and gener
6、al staff, the construction of customer relationship network, enhance customer satisfaction, corporate culture to adapt to the problems and so on, these issues deserve attention and solution, otherwise it will the long-term development of enterprises caused some damage.Along with our country national
7、 economy steady and rapid growth, the income level of urban and rural residents increased significantly, the catering market showed a strong momentum of development, especially the Beijing Municipal Bureau of Commerce to implement the Olympic Action Plan for three years, Beijing city food industry h
8、as ushered in new challenges and opportunities. Multiple complex competition environment and customer demands, enable enterprises to enter the comprehensive strength of the high level of competition, how to win in the competition every entrepreneur is very concerned about the problem, which all requ
9、ire enterprises to rely on long-term strategic planning and in accordance with its own characteristics to guide the implementation of brand building.This paper from the actual use of the relevant theories and methods of management, in-depth and detailed analysis of the current status of the enterpri
10、se and the environment, according to the modern catering enterprise system, study and formulate the development strategy of enterprises, improve the competitiveness of enterprises and visibility of the brand, diversification, internationalization and standardization the direction of development.论文提纲
11、:Abstract of Study:(one) the current situation and opportunities of Chinas catering industry(Two) competitor analysis(Three) analysis of the advantages and disadvantages of the enterprise(Four) enterprise development strategy and train of thought(Five) the main measures to realize the enterprise dev
12、elopment strategy(1) brand strategy(2) talent strategy(3) characteristic management(4) investment and financing management(5) marketing strategy理论架构及参考文献:(列出一些有关参考文献)Literature Review:1Liu Yisheng, modern enterprise management strategy, Tsinghua University press, 19952Ren Ruosi, managerial economics
13、. Beijing University of Aeronautics and Astronautics Press, 19923Wu Deqing, managerial economics. Renmin University of China press, 19874 Zhang De et al. (2001): organizational behavior, Tsinghua University press.5Zheng Shaolian, human resources development and management, Fudan University press, 19
14、946 Zhang Shiheng, enterprise strategy management, Sichuan University press7 Thomson Styr Clande (American), strategic management, Peking University press8 wrote the Fifth Discipline: the art and practice of learning organization, the fifth discipline sequel.9 Slater wrote Renaissance of General Ele
15、ctric Corporation, China foreign translation & publishing company, 1995.10 Drucker, innovation and entrepreneurship. Enterprise management press, 1989.11 Yang Guang of the Hunan University of Technology. The development of D. strategy of chain catering enterprises dumplings, 2015.12, Huang Yongs
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 大学开题报告 111 大学 开题 报告 111
限制150内