顺丰商业模式.ppt
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1、 顺 丰 的 商 业 模 式工工 商商1 1 1 1 1 1第第 一一 小小 组组SFs development process-the turning point 顺丰的发展历程转折点 March 26,1993,the SF company incorporated in Shunde,Guangdong,the early days the company only six people(including Wang Wei).1993年3月26日,在广东顺德注册成立了顺丰公司,创业初期公司只有6个人(包括王卫)。In 1996,SF began to get involved in t
2、he domestic courier.1996年,顺丰开始涉足国内快递。In 1997,SF has a monopoly in the local Shenzhen-Hong Kong Freight,Shunde to Hong Kong on land access,70%of the goods by the SF a carrier.1997年,顺丰已经在局部垄断了深港货运,在顺德到香港的陆路通道上,7070的货由顺丰一家承运。In 2000,after several major accidents occurred,Wang Wei,founder of SF finally
3、decided to abandon the joining system,concentrate on Direct mode.2000年,在发生了几次大的事故之后,顺丰创始人王卫终于下定决心抛弃加盟制,专心于直营模式。In early 2003,due to SARS,air freight fell occasion,SF Yangtze River Express signed a contract with homeopathy,became the first(and currently only one)all-cargo plane using private courier
4、companies.2003年初,因SARS,航空运价大跌之际,顺丰顺势与扬子江快运签下合同,成为国内第一家(也是目前唯一一家)使用全货运专机的民营速递企业。In 2012,SF began to try to enter the era of convenience stores.2012年顺丰开始尝试进入便利店时代。SFs development process-the turning point 顺丰的发展历程转折点SFs core values-FIRST顺丰的核心价值观FIRSTSFs core values-FIRST顺丰的核心价值观顺丰的核心价值观 First,do an hon
5、est,upright person.1.首先是一个诚信、正直的人首先是一个诚信、正直的人Second,always respect people,trust the teams strength.2.永远尊重人,信赖团队的力量永远尊重人,信赖团队的力量Third,the customer is the most important for us,give the best service to our customers.3.客户对我们来说是最重要的,奉献最好的服务客户对我们来说是最重要的,奉献最好的服务Fourth,serious and responsible.4.做事认真,勇于承担责任
6、做事认真,勇于承担责任 FIRST is the English abbreviation SF core values,were taken in good faith(faith),integrity(integrity),responsibility(responsibility),service(service),the team(team)a combination of the first letter.“FIRST”是顺丰核心价值观的英文简写,分别取诚信(是顺丰核心价值观的英文简写,分别取诚信(faith),正直正直(integrity),责任(),责任(responsibili
7、ty),服务(服务(service),团队(团队(team)的)的首个字母组合而成。首个字母组合而成。SF brand concept顺丰的品牌理念Positive:the rapid expansion and advancement of business 积极:迅速扩展和进步的业务积极:迅速扩展和进步的业务 SF offers same-day courier business in the early years between Shunde and Hong Kong.As the company continued to develop and move towards inter
8、national SF Express now become one of the courier industry leader in Chinas national brands.Its positive and orderly development of land and air express network,and focus on building talent is the primary task of the enterprise long-term development planning.成立初期提供顺德与香港之间的即日速递业务。随着公司的业务不断发展并迈向国际,顺丰速
9、运现成为中国速递行业民族品牌的佼佼者之一。其积极、有序地发展陆上及航空速递网络,并专注于人才队伍的建设,是企业中长期发展规划的首要任务。SF brand concept顺丰的品牌理念Innovation:continuous innovation and improvement of services 创新:持续创新和完善的服务创新:持续创新和完善的服务 Actively explore customer needs,providing customers with fast and secure distribution channels;continue to introduce new
10、services,to help customers better and faster to market changes and react;shorten the trade cycle,reduce operating costs,improve customer market competitiveness.In addition to in-house training a number of mainstay outside,but continue to absorb the elite from other industries to meet the rapid devel
11、opment of business and the need to continue to improve the service.积极探索客户需求,为客户提供快速安全的流通渠道;不断推出新的服务项目,帮助客户更快更好地根据市场的变化而做出反应;缩短客户的贸易周期,降低经营成本,提高客户的市场竞争力。除了在公司内部培养一批中流砥柱以外,更不断从其它行业吸收精英以满足业务高速发展以及服务不断完善的需要。SF brand concept顺丰的品牌理念Pragmatic:to maintain steady improvement in style 务实:保持稳健中提升的作风务实:保持稳健中提升的
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