2018届高考人教版英语一轮复习课件选修九-unit-5解析ppt.ppt
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1、选修九选修九Unit 5Inside advertising 1.1.课前自测课前自测2.2.课堂学案课堂学案词汇接龙 1._(adj.不诚实的)_(adj.诚实的)_(n.诚实)2._(adj.不道德的;邪恶的)_(adj.道德的)_(n.道德;美德;品行)3._(n.消费者;顾客)_(vt.消耗;吃喝;毁灭)_(n.消耗;消费)4._(v.任命;约定;指定)_(n.约会;任命;职位)_(adj.约定的;指定的)5._(vt.登广告;宣传;告知)_(n.广告;宣传)_(n.登广告者;广告客户)6._(v.促进;提升;促销)_(n.提升;晋升;促进;促销)_(n.促进者;发起人;催化剂)课前自
2、测课前自测 Key:1.dishonest;honest;honesty2.immoral;moral;morality3.consumer;consume;consumption4.appoint;appointment;appointed5.advertise;advertisement;advertiser6.promote;promotion;promoter词汇接龙 7._(n.邀请;邀请函;招待;招致)_(vt.邀请;请求;招致;招待)_(adj.吸引人的;诱人的)8._(vt.使发生联系;使联合;结交 adj.副的;联合的 n.伙伴;同事)_(n.协会;联系;关联)_(adj.联
3、合的;相关的)9._(adj.有价值的;可敬的)_(adj.值得的;有价值的 n.价值;财富)_(adj.不值钱的)_(adj.值得做的;值得花时间的)10._(vt.告诉;通知 vi.检举;告密)_(n.信息;情报;资料;通知)_(adj.见闻广博的;提供有用信息的)_(adj.见多识广的;消息灵通的;有学问的)Key:7.invitation;invite;inviting8.associate;association;associated9.worthy;worth;worthless;worthwhile10.inform;information;informative;informe
4、d词块互译1.把我们变成移动广告 _ walking advertisements2.避免被左右 avoid _3._ identify your target4.付费给展示广告的媒体 pay the media for _ their ads5.使产品融入适应他们的生活 make products _ their lives6.唤起我们的良知 _ our conscience7.依靠视觉效果 _ visual effects8._ generate emotional responses9._ have no use for10._ prevent advertisers(from)prom
5、oting immoral behavior Key:1.turn us into2.being controlled3.识别你的目标4.displaying5.fit into6.appeal to7.rely on8.产生情感反应9.不需要;厌恶10.防止广告商宣传不道德行为句型补全 1._ the target group,researchers find out as much as possible about those in the target group,such as their likes and dislikes,and how the product would fi
6、t into their lives.明确了广告的目标群体后,研究人员就会尽量搜寻这个群体的有关信息,例如他们的好恶,以及如何使产品适合他们的生活。(非谓语动词作状语)2.Television adverts are expensive _.电视广告的制作与播放是非常昂贵的。(be adj.to do句型)3.However,it would be no use _ on radios if the ad relies on visual effects.但是如果一则广告要依靠视觉效果,那么它在收音机里的播出就毫无意义了。(its no use doing sth.句型)4.On the ot
7、her hand,_ advertisements can help to change our opinions over time.另一方面,经常处于广告的包围中,我们的想法有可能随着时间的流逝而发生变化。(动词-ing形式作主语)5.As we are flooded with advertisements in our modern world,many school believe _ to educate students about advertising.由于现代社会广告泛滥,许多学校认为他们有责任对学生进行有关广告的教育。(it作形式主语)Key:1.Having ident
8、ified2.to make and to show3.advertising products 4.being constantly exposed to5.it is their duty 课文回顾课文回顾Key:1.attached2.filling3.being cotrolled4.to5.Unfortunately6.dishonest7.though/if8.consumer9.for10.it 阅读下面材料,在空白处填入适当的内容(1个单词)或括号内单词的正确形式。Every day,we come across various ads.Even some of the cas
9、ual garments we wear have brand names _1_(attach)to them.With so many messages from advertisers _2_(fill)our lives,its important to know how to avoid _3_(control)by them.In order to persuade people to do something,ads often appeal _4_ our hopes and dreams or our emotions._5_(fortunate),not all adver
10、tisers are honest.Unless we have ways to protect ourselves,these _6_(honest)advertisers will use methods that may mislead us.Even _7_ there are laws and advertisers codes of conduct,some bad ads do get made.This is why many countries have a government organization which examines complaints about ads
11、.A _8_(consume)can complain to the organization,giving reasons for their complaint.You may have heard the saying:“Buyer Beware.”This means that the consumer is responsible _9_ checking the product before buying.When _10_ comes to advertising,consumers need to be educated about techniques used by adv
12、ertisers so they can judge the claims for themselves.课课堂学案堂学案1.feature n.特征;特色;容貌;特写;故事片特征;特色;容貌;特写;故事片 vt.以以为特色;由为特色;由主演;特写主演;特写 1.(2017上海卷)The first step appears to be an analysis of the physical features of a persons face,which is similar to how we scan the bar codes of our groceries.第一步似乎是对一个人的面
13、部容貌进行特征分析,这就类似于我们扫描杂货上的条形码。2.The magazine will be running a special feature on environment next week.该杂志下周将发表一篇关于环境的专题文章。3.Family affection seems to feature heavily in all of his books.亲情似乎是他所有作品中的主要特色。【词块助记词块助记】common feature 共同特征physical features 体格特征;物理性质feature film 故事片;正片feature in 在中起重要作用;在中占重
14、要地位 1.(2017江苏卷改编)One of the _(feature)of Jurassic oceans was an abundance of large sharks and crocodiles,both of _ were fond of ichthyosaur(鱼龙)lunches.2.(2017山东卷改编)The TV ads of Sparrow focused on entertainment and featured original songs performed by a _(vary)of stars.Key:1.features;which2.variety
15、2.budget n.预算;经费预算;经费 vt.&vi.编制预算;节省开支编制预算;节省开支 1.If you can cut out all of that advertising budget,then you can sell the product for much cheaper.如果你把广告预算都去掉,产品就可以卖得便宜地多。2.(2017浙江卷)If you put things off at the last minute,you might find that you havent budgeted enough minutes to finish the necessar
16、y tasks.如果你把事情拖到最后一刻,你会发现你根本没办法安排足够的时间去完成必要的任务。balance the budget 平衡预算family/annual budget 家庭/年度预算be on a tight budget 紧张的预算;拮据budget ones time 安排时间budget for sth.为计划开支【词块助记词块助记】1.They have budgeted for their time carefully.2.Im learning how _(budget)Key:1.去掉for2.to budget 3.promote vt.促进;提升;促销;提拔促进
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