国际贸易流程.ppt
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1、国际贸易流程国际贸易流程Requirements:1.Terms of computer hardware2.Simulated Writing:Commercial Letters(1)3.Listening and Speaking:InquiryCommercial Letters:Structure and LayoutSample 1,2,3,4Oral work123Part 2 Simulated Writing:Commercial Letters(1)Part 3 Listening and Speaking:InquiryPart 2 Simulated WritingCo
2、mmercial Letters(1)现代商务信函主要包含:信头(信头(Letterhead)、日期()、日期(Date)、信内)、信内地址(地址(Inside Address)、收件人()、收件人(Attention)、称呼()、称呼(Salutation)、主题)、主题(Subject or Reference)、正文()、正文(Body)、)、客套结语(客套结语(Complimentary Close)、署名)、署名(Signature);有的信件还包括:附件);有的信件还包括:附件(Enclosure)、附言()、附言(Postscript)、副)、副本抄送(本抄送(c.c.Carbo
3、n Copy)等。如下图所)等。如下图所示示 Layout LetterheadDateInside Address AttentionSalutationSubject or ReferenceBodyComplimentary Close SignatureEnclosurePostscriptc.c.Carbon Copy商务书信英文商务书信的权威认为:一封好而有效英文商务书信的权威认为:一封好而有效的商务信件,一定要简单、扼要的商务信件,一定要简单、扼要使使用简短的句子,避名冗长、复杂的语句用简短的句子,避名冗长、复杂的语句和段落,把要讲的话有趣而完整地写出和段落,把要讲的话有趣而完整
4、地写出来。现在的时代,要写一封好而有效的来。现在的时代,要写一封好而有效的商务信件,比以往任何时候都更为需要,商务信件,比以往任何时候都更为需要,许多的商业都是靠信件往返交易的。本许多的商业都是靠信件往返交易的。本课主要讨论推销、讨价还价、催款信等课主要讨论推销、讨价还价、催款信等商务信件。商务信件。Three writing styles三种书写格式三种书写格式缩进式缩进式(Indented Style)每段开头缩进每段开头缩进4个字母个字母地址和姓名需要分行地址和姓名需要分行后行比前行缩进后行比前行缩进 2-3个字母个字母齐头式齐头式 (Block Style)信头除外,每行信头除外,每行
5、都从最左边开都从最左边开始,成一垂线始,成一垂线修正式修正式(Modified Style)整体布局与缩进式整体布局与缩进式相似,不同之处在相似,不同之处在于每段开头不缩进于每段开头不缩进字母字母 商务知识补充商务知识补充付款方式:付款方式:1、信用证(、信用证(Letter of Credit)L/C信用证是国际贸易中最方便和最安全的付款方信用证是国际贸易中最方便和最安全的付款方式。式。不可撤消信用证不可撤消信用证 irrevocable L/C 不可转让信用证不可转让信用证 non-transferable L/C即期信用证即期信用证 sight L/C远期信用证远期信用证 usance(
6、法)(法)L/C2、托收、托收(collection)托收是出口人委托银行向进口托收是出口人委托银行向进口人收款的一种方法。人收款的一种方法。D/P 付款交单付款交单 document against paymentD/A 承兑交单承兑交单 document against acceptance3、汇付汇付 (remittance)T/T 电汇电汇 telegraphic transferM/T 信汇信汇 mail transfer D/D 票汇票汇 demand draft价格术语:价格术语:1、离岸价离岸价 FOB free on board 装运港船上交货装运港船上交货2、到岸价、到岸价
7、CIF cost,insurance and freight 成本,保险加运费成本,保险加运费CFR cost and freight 成本加运费成本加运费国际贸易流程国际贸易流程国际贸易按其流程一共分为四个重要国际贸易按其流程一共分为四个重要的环节。的环节。询盘(询价信)询盘(询价信)报盘(报价信)报盘(报价信)还盘还盘 接受接受(订购信)(订购信)Inquiry-offer-counter-offer-acceptance询盘(询价信)询盘(询价信)InquiryStep 1 Step 1 信息渠道信息渠道 As we have learned from.,your are manufac
8、tures of.我们从我们从-得知贵方是得知贵方是-的生产商。的生产商。Your firm has been recommended to us by.,with whom we have done business for many years.经与我公司从事多年贸易的经与我公司从事多年贸易的-的推荐。的推荐。Step 2 原因原因We are interested in.我们对我们对-感兴趣。感兴趣。We have a considerable demand here for.我们这里对我们这里对-大量需求。大量需求。Step 3 要求要求Please send your current
9、/latest catalogue/price list/samples.请寄给我们最新的商品目录,价格清单和样品。请寄给我们最新的商品目录,价格清单和样品。Please quote your price gross/net/FOB(离岸价离岸价).Please quote your best/most competitive/lowest price.Your attention will be highly appreciated.如蒙关照,不胜感激。如蒙关照,不胜感激。报盘(报价信)报盘(报价信)OfferStep 1 感谢感谢We thank you for your inquiry
10、of.We were pleased to note from your letter of.that you are interested in.感谢你感谢你*月月*日的询盘。日的询盘。我们很高兴的从贵方我们很高兴的从贵方*月月*日的来信得知,贵方对日的来信得知,贵方对感兴趣。感兴趣。Step 2 回复回复Wearepleasedtoencloseourpricelistandtermsofpaymentforyourconsideration.我们很高兴随函附上我方价格清单以及付我们很高兴随函附上我方价格清单以及付款条件,以供参考。款条件,以供参考。Thisisthelowestprice
11、wequoted.Wewouldlikepaymentbyirrevocableletterofcredit.买的越多,折扣越大。买的越多,折扣越大。The more you buy,the bigger discount you will enjoy.Step 3Your attention will be highly appreciated.Part 2 Simulated WritingCheckyourunderstandingSampleReading11.WhoistheMarketingManagerofJustinBoxLtd.2.Inwhichnewspaperwereth
12、emonitorsadvertised?3.WhatdoesMr.Bowenaskfor?S.Bowen.The Times of Jan.24,1998 The full details,prices and samples of the monitorsPart 2 Simulated WritingCheckyourunderstandingSampleReading21.WhoisMarkHardy?2.WhowrotetheletterofJan.25?3.Whatwasenclosedwiththeletter?Sales Manager of Manhattan-Windsor
13、CompanyMr.Bowen,MarketingManagerofJustinBoxLtd.A copy of new brochure and a price list of Manhattan-Windsor.Part 2 Simulated WritingCheckyourunderstandingSampleReading31.Whatdoes“their”inparagraph2referto?2.HowwillRedwayspayforthemonitors?3.WhatistheChinesemeaningfor“pro-formainvoice”?The samplesBy
14、Letter of Credit.形式发票形式发票Part 3 Listening and Speaking Inquiry1.Askthestudentstoreaddialogue1-4andactout.2.NotesCIF(Cost,Insurance,Freight)到岸价FOB(FreeonBoard)离岸价ordersheet订单SalesDepartment销售部Shekou蛇口港trialorder试销订单Useful Expressions and Patterns1.May I have/keep a catalogue and a price list?2.Have y
15、ou found any goods which interest you?3.Is it possible to place this product on your market?4.What products would you like this time?5.We are particularly keen onUseful Expressions and Patterns6.We have great interest in/We are particularly interested in7.We are prepared to have a trial sale in our
16、market.8.These products are highly reputed for their quality and design.9.It has been highly praised and appreciated by public consumers.Useful Expressions and Patterns10.These products have/enjoy a ready market.11.The product is very popular and in great demand.12.We have plenty of these models ava
17、ilable for export.Useful Expressions and Patterns13.We are making efforts to enlarge our production.14.Thank you for your inquiry,but the goods now are out of stock.15.Well contact you again when we are in a better position to supply.TaskforDialogue1What is Mr.Fabian interested in?The new monitor an
18、d keyboard No.135.TaskforDialogue2What are the advantages of the monitors?The shapes are unusual and attractive.They have high resolution and definition as well.TaskforDialogue3What is the deadline of delivering the goods?November 1.TaskforDialogue4Why cant Miss Green place an order for Wentian busi
19、ness computer now?Because this product is in great demand and they have been flooded with orders.Oral Work1.Role-playthesampledialogues2.Completethefollowingdialoguebyfillinginthecorrespondingsentencenumberslistedbelow.3.CompletethefollowingdialoguesbytranslatingtheChineseintoEnglishorally.4.Learnto
20、communicateinthegivensituation.(refpage15-16)1 What are you interested?Could you give me an introduction to them?The products enjoy a ready market.Exe 3 P152 Your first visit to China Hi-tech fair?May I know what you are interested in?I hope you will give me your best offer.Exe 3 P15四级考试备考策略四、六级考试各部
21、分测试内容、题型、时间和所占比例四、六级考试各部分测试内容、题型、时间和所占比例一、写作一)一)评分原则1.总体评分法2.兼顾内容与语言3.定档给分(2,5,8,10,11,14)二)答题启示1.注意文章的给读者的第一印象2.注重文章内容的丰富性3.注重文章中语言的准确性和连贯性一、写作三)历年真题三)历年真题1995.01-论说文:论说文:Can Money Buy Happiness?1995.06-说明文:说明文:Advantages of a Job Interview1996.01-说明文:说明文:The Two Way Weekend1996.06-说明文:说明文:Global S
22、hortage of Fresh Water1997.01-说明文:说明文:Practice Makes Perfect1997.06-说明文:说明文:Getting to Know the Outside of the campus1998.01-说明文:说明文:Harmfulness of Fake Commodities1998.06-论说文:论说文:Do Lucky Numbers Bring Good Luck?1999.01-说明文:说明文:Dont Hesitate to Say“No”一、写作三)历年真题三)历年真题1999.06-论说文:论说文:Reading Extensi
23、vely or Intensively2000.01-说明文:说明文:How I Finance My College Education2000.06-论说文:论说文:Is a Test of Spoken English Necessary2001.01-说明文:说明文:How to Succeed in a Job Interview2001.06-应用文:应用文:A Letter to a Schoolmate2002.01-应用文:应用文:A Letter to the University President About the Canteen Service on the Cam
24、pus2002.06-说明文:说明文:Student Use of Computers(图表图表)一、写作三)历年真题三)历年真题2003.01-说明文:说明文:It Pays to be Honest(阐述阐述)2003.06-说明文:说明文:An Eye-Witness Account of a Traffic Accident(描写与分析描写与分析)2004.01-应用文:应用文:A Letter in Reply to a Friend2004.06-应用文:应用文:A Brief Introduction to A Tourist Attraction(导游词导游词)2005.01-
25、应用文:应用文:A Campaign Speech(演讲词演讲词)2005.06-叙议文:叙议文:An Incident2005.12-论说文:论说文:Should the University Campus be Open to Tourists?2006.06-应用文:应用文:Write a Poster Recruiting Volunteers2006.12-议论文:议论文:Spring Festival Gala on CCTV2007.06应用文:应用文:Welcome to our club(欢迎词欢迎词)2007.12论说文:论说文:Electives to choose200
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